Vic West Signs with Universal Music Group East Africa
Kenyan music producer and hitmaker Vic West has signed a deal with Universal Music Group East Africa (UMG EA) on Wednesday, October 16, 2024. Known for his 2022 hit “Kuna Kuna,” Vic stands as a pivotal force in the Kenyan urban music scene.
His signing to the label marks a significant step for Kenya’s fast-growing music industry. It highlights the label’s commitment to showcasing Africa’s rich musical talents worldwide.
Expanding Creative Reach and New Opportunities
Vic West is celebrated for his genre-bending sound, combining Kenyan pop, Afropop, and Hip-Hop. His signature sound has dominated the airwaves in Kenya and beyond in recent years.
Vic has earned a large following and many production accolades, creating hit songs for top artists and shaping the new East African music and sound.
With this deal, Vic West will expand his creative reach and collaborate with global artists, further pushing the boundaries.
I’ve always been driven by a desire to push the boundaries of my music and creativity. Signing with UMG EA felt like the perfect opportunity to take my sound to a global platform.
Vic West
He also said, “Universal has an incredible legacy of supporting artists across all genres, and their vision aligned perfectly with my goals as both a producer and artist. Their resources, reach, and support will allow me to explore new sounds, collaborate with a wider range of artists, and truly elevate my work beyond just regional recognition.”
UMG’s Role in Promoting African Music
UMG East Africa has played a crucial role in promoting African artists and producers who are making an impact locally and globally. By signing him, the music company reiterates its international focus on promoting African talents.
The signing comes two months after Afro-Indie artist Njerae signed to the label. Since then, she has flourished with the label and released her debut single, “Aki Sioni (Magik Mix)” on September 5th.
UMG East Africa General Manager Chinasa Udeala commented,
Vic West is an extraordinary talent with a unique sound that resonates deeply with fans, not just in Kenya, but around the world. We are excited to welcome him to the UMG family and look forward to working together to further elevate African music on the global stage.
Vic West’s Impact on Kenya’s Modern Music Scene
Vic West has an impressive production record. He has collaborated with major Kenyan artists such as Fathermoh, Savara, Teslah, Brandy Maina, Boutross, and Breeder LW to name a few.
His chart-topping hits have played a key role in shaping Kenya’s modern music scene. Now signed with UMG EA, he is set to achieve even greater success, with new music and international collaborations already lined up.
Vic West signs with Universal Music Group EA expanding his influence in the East African music scene.
FAQ
Who is Vic West
Vic West is a celebrated Kenyan producer, singer, songwriter, and artist known for creatively fusing different sounds.
By combining various sounds such as Gengetone, Afro Pop, Hip Hop, and more, Vic has established himself as a cornerstone of Kenyan music heritage.
Where did Vic West begin his journey
Vic began crafting his sound in high school and university.
Which was his breakthrough moment
Vic West’s breakthrough came after producing the viral hit song “Kuna Kuna,” blasting him into the limelight and hearts of Kenyan music lovers.
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